Advertising

Pre 2000 - Web 1.0 web pages not interactive.

2000 - Broadband technology- meant faster download speeds and allowed content to be delivered to audiences.

Web 2.0 - O'Reily (2004)  Interactive, video on demand services eg youtube (2005), material content is interactive.

Digital methods are in existence because of technological convergence.

Technological convergence - Technologies coming together to provide a new service. Eg: Mobile

Above the line advertsing methods target mass audiacnes eg. trailers, premieres, reviews, posters

Below the line advertising methods target individuals eg. Social meida (instagram updates etc), competitions,