Regulatory Bodies LO6- Legal and ethical

Regulatory Bodies LO6 - Legal and ethical

Legal - Regulation/ guidelines
Ethical - Social/ moral effects/ impact of media product.

Discuss the potential media effects on the audience of a media product you have studied.
Discuss the regulatory guidelines associated with a media product you have studied

'discuss' - two sides of argument/ debate

Regulatory bodies - Is a governing body that controls how something is done or made etc.
                                 A organisation/ group who checks the output of a media product.

It is important to regulate media products to ensure they follow laws and are appropriate for the audience to avoid prosecution and the product possibly being banned

Regulatory Bodies- OFCOM, ASA, BBFC.

OFCOM - Office of communications
ASA - Advertising standards authority
BBFC - British board of film classification
PEGI - Pan European games information
PRS
W3C
IPSO

Impact of content on younger audiances - effects, offence

Passive audience -
Hypodermic syringe (Adorno and Horkheimer)

Uses and gratifications (McQuail, 1972) Surveillance, personal identity, escapism,
Negative stereotypes - 1975 laura mulvey, objectification and male gaze, Turton(2014) Asian and black boys as trouble causes.
Alverado (1987) - Ethnic minorities are pitted, humoured etc.

Chris Anderson - Repeated exposure violent media results in violence
Desensitisation - Becomes normal to audience
Copy cat acts - Collumbine high etc
Moral panic - Mass media demonise groups or people   (Stanley Cohen 1972     GTA-folk devil
Ferguson 2012 - showed no long term link of over three years.


Active audience -
Stuart hall - encoding/ decoding
Preferred reading - by audience depending on their background but accepts the dominant viewpoint/ story.
Negotiated reading - partially agrees with meaning
Oppositional reading - meaning understood but don't agree and think opposite.
Aberrant - gets the completely wrong meaning entirely.

Exam technique - 90% D*, 80%D, 70%M, 60%P
Intro

• Give your opinion to the answer to the question (debate)
• Tell the product + specific audiance + regulator
• Tell me how you are going to structure your essay

20 marks - 5 five clear ponits

• level 4  16-20
• level 3  11-15
• level 2  6-10
• level 1  1-5