1) Theorists which discusses gender representation: Vladimir Propp
Representation - How the media shows us things about society - but this is through careful mediation.
Kingsman Plot: The main plot follows a spy organisation which recruits a unrefined yet promising street kid into the organisations ultra competitive training program, just as a world wide threat emerges from a twisted tech genius.
KT1: Tim O'Sullivan et al (1998)
FOR representations to work, there has to be a shared recognition of people and places. All representations therefore have ideologies behind them.
Ideology refers to a set of ideas which produces partial and selective view of reality.
The partial repersentation of the current youth and possible gang culture.
KT2: Richard Dyer (1983)
Audiances should question the repersentations they see in media texts.
KT3: Laura Mulvey (1975)
Male gaze.
Women are objectifies in media texts and passive objects.
Audiances are positioned to view the women from the point of view of a hetrosexual male.
KT4: Stuart Hall (1995)
Western/ white cultures continue to misrepresent ethnic minorities as in the media due to underlying racist tendancies.
E.g. non white as 'the other', evil, barbaric
Edward Said (1987) -Common reprsentaion of ethnic minorities, especially affro carabian Seen to be: Hummorous, exotic, danger ...
John Berger (1972)
'Men act and women apear'
- "Writing in 1972, Berger insisted that women were still ‘depicted in a different way to men - because the "ideal" spectator is always assumed to be male and the image of the woman is designed to flatter him’" - http://visual-memory.co.uk/daniel/Documents/gaze/gaze08.html
This theory is also similar to that of Laura Mulveys theory of the male gaze.
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