1) Passive and active audiences
2) Hypodermic syringe theory, uses and gratifications, encoding/ decoding - audience background and individual experience plays a part on how they read a text.
3) GTA 5 etc
BBFC - British board film classification
Provides age rating or certificate/ protects the public from violent or inappropriate content.
Used to be called British Board of Film Censors. - Blocking/ prevention = Protectionism.
Changed its name in 1984 - From early 80's home video was present, video recording act (1984) brought in to prevent/reduce 'video nasties'
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