LO4: Uses and gratifications theory

Denis McQuail (1972) - Uses and gratifications theory
There are four reasons why people consume or gain pleasure from media products.

1. Surveillance - To find information about the world. Eg. documentaries
2. Escapism - Escape to a fantasy world/ ideal self/ break from reality.
3. Building personal identity - Shaping yourself/ personality based on the fictional characters/ used a role models.
4. Building personal relationships - Which means a media product provides a topic of conversation.

Kingsman offers the gratification of escapism as it provides a life which is not seen by many whilst also being heavily exaggerated for dramatic effect. This is because the themes of spy's is seen throughout and this is not seen regularly in the public eye consequently resulting in a natural intrigue and air of suspicion allowing them to escape from reality and have an insight into the life.