LO4 Understand the target audiences of media products + Audience Theory

LO4 Understand the target audiences of media products + Audience Theory

Starter:
Demographic - Specific characteristics or variables of a target audience eg. age, gender etc.
Conglomerate - A company that owns subsidiaries.
Horizontal integration - A conglomerate can market a media product through its subsidiaries.
Audience - The people who view a media product.
Independent - A company that's not owned by a conglomerate or own subsidiaries. Often only works in one sector.
Niche - A small specific target audience/ specific small demographic.
Mass - A large/ mainstream target audience.

John Hartley (1987)
All media products have 'invisible fictions' before they are made.

Ien Ang (1991)
All media producers have 'imaginary entities' in mind before there production.