Audience research is gaining data about the audience for a product which also allows a product to be targeted/ media institutions to find a gap in the market , this can be conducted through things such a surveys. Organisations such as BARB, NRS, RAJAR carry out this.
NRS - They collect audience research for print and advertising trading in Britain. The NRS collect data through grouping audience through their age, gender, income and ethnicity.
BARB - Is responsible for delivering the united kingdoms television audience measurement systems.
Cover five questions when collecting data :
Who is watching?
What are they watching?
When are they watching?
Which screen are they watching on?
How did the content get to the screen?
RAJAR - RAJAR is the official body in charge of measuring radio audiences in the UK.
Primary Research - Survey, questionnaire, interview, textual analysis.
Secondary Research - Information that you gather eg. Internet search, books/journals, newspapers, documentaries.
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